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KICTHENAID
Creative Circus 2021
Team: Bennet Walker & Laura Flores
Form: Print Advertisement, Instagram Posts, In-Store Advertisement and Promotional Event.
THE CHALLENGE
KitchenAid wants to expand their target market, but to who and how?
THE NEW TARGET AUDIENCE
Deemed the “Newly Independent” - recent college grads, new homeowners, and young working professionals are seeking ways to create beautiful meals and experiences through cooking.
THE SOLUTION
The We're Here For It Campaign is here to let consumers know that for every occasion- KitchenAid allows you to savor the kitchen, so you can enjoy what comes next to the table. The KitchenAid Stand Mixer is the perfect multipurpose tool to help you in your journey towards independence.
THE EXTENSIONS TO THE SOLUTION
Ice Cream Samples at William Sonoma
Instagram Cooking Video Series
Pasta-making Event
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